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The Gap Wins Big With Teens by Going Old-School
Often when asked to explain how and why Facebook applications and virtual gifts work, I turn to jeans jackets. When we were teens, we would experiment with our outward-facing identities by carefully...
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Why Shoppers May End Up Flipping Off Foursquare And Drop Kicking Shopkick
It's always about location, location, location. Except when it's not. Facebook has just launched Places. And in the world of retail, Shopkick has made its debut as a new app that sends you offers when...
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2010's Naughtiest Marketing
Naughty is in. Naughty is what sells, naughty is what people want. Even those intrepid souls who speak out against naughty become naughty when the mic is cut off and the crowds fade away. Naughty works...
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